Uninterested in giving his new business the conventional store name, the client wanted me to conjure up something unique, so I made Mr. Tipple.
Mr. Tipple is a big-game hunter with an affinity for exotic wines, beers, and cheeses. He traveled the world in search of them and even dabbled in brewing his own from time to time.
Client relayed how well the Grand Opening was received, as shown by the photo on the left. Over 500 locals attended with two police units to help organize.
Some even got tattoos while others dressed up.
Client teamed up with an award-winning, hot sauce company to brand their bottles with Mr. Tipple's likeness.
This tactic was to boost Captain Spongefoot's footing in Mr. Tipple's area by leveraging his brand.
Hand-drew a different persona of Mr. Tipple that would resonate better for hot sauce.
Up-close look at the label.
The two other labels for Meleguta and Honey Sriracha.
This illustration was to show Mr. Tipple's many journeys across the world in search of exotic wines and beers.
I had to create a single design that would compliment two different shirt colors.
Grateful to play a small part in the success of this establishment.
(Screenshot taken May 2015)
Anthony Tran
Photography
