Challenge
Instead of using the album art as-is, I wanted to maximize its value by breaking down and utilizing individual pieces.
We needed to prove the value of our ads over that of the competition. Their ads were serviceable but ours did considerably better with numbers to show.
Instead of using the album art as-is, I wanted to maximize its value by breaking down and utilizing individual pieces.
Keyframe animation of their logo.
Client's Previous CTR = 1.62%
These banner's CTR = 2.24%