My employer wanted to prove the value of our ads over that of the competition. Their ads were serviceable; I just knew that ours could spark more interests and traffic.

Reversed Triangle
Nero 'Welcome Reality'


Instead of using the album art as-is, I wanted to maximize its value by breaking down and utilizing individual pieces.

Nero Scribing


Keyframe animation of their logo.


Client's Previous CTR = 1.62%
These banner's CTR = 2.24%

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