Nero

My employer wanted to prove the value of our ads over that of the competition. Their ads were serviceable; I just knew that ours could spark more interests and traffic.

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Nero 'Welcome Reality'

Challenge

Instead of using the album art as-is, I wanted to maximize its value by breaking down and utilizing individual pieces.

Nero Scribing

Scribing

Keyframe animation of their logo.

Results

Client's Previous CTR = 1.62%
These banner's CTR = 2.24%


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