Daft Punk

Leading up to Daft Punk’s latest hit album, Random Access Memories, I designed a suite of ads to promote its U.S. release.

Reversed Triangle

Challenge

With a deadline approaching and no files provided, I built the ads from scratch, using the only asset available — a 16-second, YouTube teaser for the album’s single, “Get Lucky.” (shown above)

Reception

Despite the scarce resources, the client voiced that they were very satisfied with how the look-and-feel of the campaign was captured.


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